Arova

How we counted

A year of front-office work at Vila Peștera, by hand and with Arova

Vila Peștera is the villa where Arova was built and is used every day: four bedrooms for 8 guests in Peștera, Moieciu (Brașov), rented as a whole. The volumes below come from its own records for the last 12 months (October 2025 to October 2026). The minutes each task takes are our estimates, and each one is shown, so you can put in your own.

1. What a year at the villa looks like

These numbers are counted from the villa's records, not estimated.

23stays in the last 12 months, 2.8 nights on average. The hours below use a round 25 a year: 2025 had 18, 2026 will have 21 (17 so far, 4 already booked), and 2022–2024 averaged 30
160WhatsApp conversations: 106 with guests, 72 people asking to book
970messages from guests
732replies the owner typed by hand
2 minmedian time to reply; 80% of replies within 25 minutes
51%of guest messages arrive outside business hours (09:00–18:00 on weekdays): 24% at weekends, 27% on weekday evenings and early mornings, 11% between 22:00 and 08:00
~5utility bills a month (electricity, internet, waste, …), each with a payment proof for the accountant
2proformas per stay: the advance and the balance
4nearby villas followed for prices and social media

2. The hours, task by task

The volumes above multiplied by the time each task takes by hand. The Arova column is the time still left for you: checking a draft, approving, or reading a summary.

TaskBy hand: how it's countedBy handArovaWhat Arova does
WhatsApp replies732 replies × 3 min, plus reading 970 messages × 1 min53 h6 hWrites every reply from the calendar, prices and house rules, in the guest's own language; sends it or waits for your OK
Price and availability quotes72 requests × 10 min to check the calendar and work out the price12 h1 hAnswers with the free nights and the exact price, or sends the booking link
Proformas25 stays × 2 × 15 min, including asking for the company details12.5 h1 hIssues the proforma in SmartBill from the booking and sends it to the guest
Matching payments~50 payments × 5 min checking the bank4 h1 hCard payments by Stripe; bank transfers read from the bank's emails and matched
Filing utility bills60 bills + 60 payment proofs × 3 min to download, rename and file6 h1 hYou forward the email; it reads the supplier, date and total and keeps the PDF
The monthly decont12 × 1 h: the list, the totals, the missing papers12 h1 hBills listed by month with their payments; one ZIP for the accountant
Door codes25 stays × 8 min to create the code, send it and delete it3.5 h0 hA code per stay on the smart lock, valid only for the booked nights
Guest phone calls25 stays × 4 calls × 5 min: directions, the code, Wi-Fi, heating8.5 h2 hThe guest page has all of it, and the house controls, in the guest's language
Welcome, before-arrival and check-out messages25 stays × 3 messages × 4 min5 h0 hSent by themselves at the right time
IDs and the arrival form25 stays × 10 min to collect the photos and type the details4 h0.5 hReads the ID photo; the guest signs the form online
Cleaning team25 turnovers × 10 min, plus every change of dates4 h0.5 hThe cleaners' own app, with a notification for each booking
Surveys, review requests, review replies25 stays × 10 min4 h1.5 hSends the survey and asks happy guests for a review; drafts the replies
Competitors' prices2 h a month checking Booking.com and Google24 h3 hChecks the villas nearby for each date and says what to change
Competitors' social media and post ideas1 h a month12 h1 hReads their posts and suggests your own
Seasonal price changes1 h a month on the website and Booking.com12 h2 hChange prices in plain words; Booking.com and Airbnb follow
Smart home25 stays × 2 × 5 min to heat before arrival and switch off after, plus 1 h a month in the apps16 h2 hSmart plugs switched on the booking dates, and an alert when a device goes quiet
Campaigns to past guests4 a year × ~100 messages sent one by one9 h1 hAudiences and follow-ups, in each guest's language
Calendar and Booking.com25 bookings × 10 min to copy the dates and avoid double bookings4 h0.5 hTwo-way sync with Booking.com and Airbnb
Total≈ 206 h≈ 25 hAbout 181 hours back: 3.5 hours a week, or 22 working days a year

3. Why an hourly rate isn't the right comparison

181 hours at a low hourly rate would look cheap, but nobody can be hired for exactly those hours. Guests write at any time, 7 days a week: half of the messages come outside 09:00–18:00 on weekdays, and the owner's median reply time is 2 minutes. Someone has to be there when the phone rings, so you pay for their availability, not for the minutes they work. At the Romanian minimum wage (500 € net, about 700 € a month to the employer with taxes):

Who answers the guestsCoversPer yearPer useful hour
A full-time employee40 of 168 hours a week. Weekends stay with you.8,400 €≈ 46 €
Message and call coverage at today's levelReplies within minutes, 08:00–22:00, 7 days98 hours a week: about 2.5 people on a rota≈ 21,000 €≈ 116 €
ArovaDay and night, 7 days, replies in seconds25 hof your time

"Per useful hour" is the yearly cost divided by the 181 hours of work. Even this is a generous comparison: Arova answers every guest in their own language, whatever it is, and no minimum-wage hire can do that. We kept the comparison anyway, because it's the cheapest staffing option there is.

The 21,000 € line is the cost of extended coverage for guest messages and calls, 08:00–22:00 every day. It doesn't replace every receptionist duty: someone still has to meet guests when needed, hand over keys where there's no code lock, and deal with problems in the house. At Vila Peștera, that's the owner and the cleaning team.

4. What isn't counted above

The table counts time only. Arova can also bring in money, but these amounts are estimates, so they're not in the totals:

5. Scaled up: a 15-room guesthouse

This one is modelled, not measured. We start from Vila Peștera's numbers per booking and adjust them for a guesthouse that rents 15 rooms one by one, where bookings are many more but smaller:

~1,000bookings a year: 15 rooms, about 55% full, about 2 nights each, some groups taking several rooms
~1,500people asking for prices and free rooms (about 1.5 per booking; the villa had about 3)
~15,000guest messages (15 per booking, against 39 at the villa), and ~11,000 replies

Each task takes less time than at the villa, because there are more templates and the questions repeat, but there are about 40 times as many bookings:

TaskBy hand: how it's countedBy handArova
WhatsApp and email replies11,000 replies × 2 min, plus reading 15,000 messages × 30 s490 h53 h
Price and availability quotes1,500 requests × 7 min175 h15 h
ProformasHalf the bookings direct × 1.5 proformas × 12 min150 h12 h
Matching payments750 payments × 4 min50 h8 h
Utility bills and the decont~240 bills and proofs × 3 min, plus 12 × 2 h36 h3 h
Door codesRooms with code locks1,000 × 5 min83 h0 h
Guest phone calls1,000 × 2 calls × 5 min167 h40 h
Welcome, before-arrival and check-out messages1,000 × 3 × 2 min100 h0 h
IDs and the arrival form1,000 × 8 min133 h15 h
Cleaning team1,000 turnovers × 3 min50 h8 h
Surveys, review requests, review replies1,000 × 4 min67 h12 h
Competitors, social media, price changes8 h a month96 h13 h
Smart homeHeating and plugs per room, plus time in the apps50 h6 h
Campaigns to past guests4 a year to ~2,500 past guests40 h3 h
Calendar and Booking.com1,000 × 5 min83 h8 h
TotalAbout 1,575 hours back, roughly one full-time job (~1,700 h a year)≈ 1,770 h≈ 195 h

15-room guesthousePer year
One extra full-time employee for the work Arova takes over8,400 €
Guest messages and calls covered 08:00–22:00, 7 days a week (about 2.5 people on a rota)≈ 21,000 €
ArovaWhat's left for you: checking drafts, approving, reading summaries≈ 195 hof your time

A guesthouse this size will usually still have someone on site for arrivals, keys and problems in the rooms, so the 21,000 € isn't a saving on every reception job: it's what extended coverage of messages and calls would cost. What Arova removes is the second and third shift, and the evenings on the phone. Requests come in faster than one person can answer: if the instant replies win just 2% more of the 1,500 requests, that's about 30 bookings, or roughly 4,500 € at 75 € a night.

6. Honest notes

← Back to the demo page